{"id":1007,"date":"2020-05-25T10:43:43","date_gmt":"2020-05-25T08:43:43","guid":{"rendered":"http:\/\/ines_crimi.dc-project.fr\/Portfolio\/?p=1007"},"modified":"2024-06-20T13:32:32","modified_gmt":"2024-06-20T11:32:32","slug":"tethys","status":"publish","type":"post","link":"https:\/\/inescrimi.fr\/index.php\/2020\/05\/25\/tethys\/","title":{"rendered":"T\u00e9thys"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1007\" class=\"elementor elementor-1007\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54076c5 elementor-section-height-full elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"54076c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a117e\" data-id=\"c5a117e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-204e656 elementor-widget elementor-widget-spacer\" data-id=\"204e656\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08f744 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c08f744\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"#section2\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e833f6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e833f6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d7956f\" data-id=\"0d7956f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d303466 elementor-widget elementor-widget-spacer\" data-id=\"d303466\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8856a0a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8856a0a\" data-element_type=\"widget\" id=\"section2\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">T\u00e9thys<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7746e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2f7746e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> | InDesign | Photoshop | Glyphs | <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b5875 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"08b5875\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:heading {\"level\":4} -->\n\n<p>T\u00e9thys est une association qui milite pour les causes environnementales, et plus particuli\u00e8rement contre l\u2019appauvrissement des ressources mondiales en eau. Cette association a d\u00e9cid\u00e9 de cr\u00e9er une gamme de produits qui limitent l\u2019utilisation d\u2019eau (shampoing sec,dentifrice en poudre\u2026). Elle souhaite par le biais de cette gamme modifier le comportement des rituels d\u2019hygi\u00e8ne et les usages de l\u2019eau au quotidien.<\/p>\n\n<p>Je d\u00e9cide, pour ce projet, d\u2019inciter les consommateurs \u00e0 changer de comportement. Les visuels un peu absurdes, loufoques, euphoriques, voire subversifs ont pour but d\u2019inciter les utilisateurs \u00e0 des pratiques hors-normes, et innovantes, associ\u00e9es \u00e0 un mod\u00e8le d\u2019hygi\u00e8ne un peu fou et audacieux.<\/p>\n\n<p>La typographie est constitu\u00e9e de caract\u00e8res diff\u00e9rents qui s\u2019allongent ou se r\u00e9duisent signifiant ainsi le d\u00e9r\u00e8glement, la perte des rep\u00e8res et l\u2019incitation \u00e0 entrer dans un rapport nouveau \u00e0 la consommation de l\u2019eau. J\u2019exp\u00e9rimente la cr\u00e9ation d&rsquo;une typographie, bas\u00e9e sur celle de l\u2019Avenir Black, que je modifie par une s\u00e9rie de mouvements lors de la photocopie.<\/p>\n\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffd620f\" data-id=\"ffd620f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb19263 elementor-widget elementor-widget-spacer\" data-id=\"eb19263\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8feb3 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Cette association a d\u00e9cid\u00e9 de cr\u00e9er une gamme de produits qui limitent l\u2019utilisation d\u2019eau (shampoing sec,dentifrice en poudre\u2026). Elle souhaite par le biais de cette gamme modifier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[],"class_list":["post-1007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-typographie","entry","has-media"],"_links":{"self":[{"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/posts\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1007"}],"version-history":[{"count":31,"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/posts\/1007\/revisions"}],"predecessor-version":[{"id":2611,"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/posts\/1007\/revisions\/2611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inescrimi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}